Underneath it sits a knowledge block. That block is what we actually build, and it is the part you keep. It holds what your business has published, what it has recorded, and what the people behind it actually think. This is what the knowledge block contains:
The highlighted pieces are the ones most builds skip.
01Operating contextWho it is, what it represents, what it is allowed to know.
02Voice profileHow it sounds, down to the words and patterns it will never use.
03PostureWhat it is for. The decision almost everyone skips.
04WorldviewWhat your business actually believes, so the answers hold up under pressure.
05Interaction patternsThe five or six conversations that carry all the volume.
06Routing and escalationWhen a person takes over, and how the handoff reads to the visitor.
07BoundariesWhat it will not do, even when asked directly.
08Drift checksWhat good looks like, and the early signs it is going wrong.
09Sources and updatesWhat it reads from, and how it stays current after we leave.